Olaplex does one job and one job only – reconnect broken disulphide bonds in your hair. The results you achieve from Olaplex are permanent – that is, if you stop using Olaplex, the bonds will not automatically revert to their broken form.
Nevertheless, bonds break when exposed to chemicals in colour, from heat, and mechanical force such as combing wet hair.
Because of this, if you expose your hair to stresses such as chemicals, heat or mechanical force, new damage to the bonds in your hair can occur.