About Theorie
At Theorie, we’re both curious and creative. Intuitive and inspired. Critically-acclaimed and avant-garde. It’s the delicate balance of these attributes that shape our bold, modern approach to crafting premiere products that create better hair.
We questioned, conceptualized and constructed our way to salon industry prominence. Since the very beginning, it’s been about developing preeminent technology to design tools and products that could out-curl, out-straighten, out-dry and out-style all others. By partnering with stylists, employing true visionaries and keeping an ever-watchful eye on trends, we’ve created a prestigious line of curling irons, flat irons, hair dryers and styling products that continue to go unmatched in the industry. Theorie is passionately dedicated to defying expectations by crafting inspired, innovative salon products that reflect the pulse of the industry and respond to the needs of its stylists and clients.
At Theorie, creativity, respect, collaboration and consideration are at the heart of our business. We dare to do what’s right, putting our clients and their needs before our profits, so everyone can have access to better hair. Fact.
Jolene Graham from United States (US) (verified owner) –
Product Purchased: Theorie Helichrysum Shampoo 800ml | Verified Purchase
Fantastic Shampoo and Conditioner. I don’t use anything else. Buying in packs this size is extremely convenient. Additionally, the service received is second to none. The product arrives within a couple of days of ordering. Highly recommend the Theorie range and purchasing from The Beauty Lounge.
Claire from United States (US) (verified owner) –
Product Purchased: Theorie Helichrysum Shampoo 800ml | Verified Purchase
The Shampoo and Conditioner are wonderful, and my hair feels so soft and silky. Buying in bulk is cost effective and because I exercise and swim a lot I find this product suits my lifestyle. I have ordered these products twice online and have had no problems what so ever. Many thanks to The Beauty Lounge.
Eve from United States (US) (verified owner) –
Product Purchased: Theorie Helichrysum Shampoo 800ml | Verified Purchase
This conditioner is the best, my hair feels amazing. I use both the shampoo & conditioner and I won’t use anything else now. The service from the Beauty Lounge is outstanding, definitely will purchase again from them.