About Theorie
At Theorie, we’re both curious and creative. Intuitive and inspired. Critically-acclaimed and avant-garde. It’s the delicate balance of these attributes that shape our bold, modern approach to crafting premiere products that create better hair.
We questioned, conceptualized and constructed our way to salon industry prominence. Since the very beginning, it’s been about developing preeminent technology to design tools and products that could out-curl, out-straighten, out-dry and out-style all others. By partnering with stylists, employing true visionaries and keeping an ever-watchful eye on trends, we’ve created a prestigious line of curling irons, flat irons, hair dryers and styling products that continue to go unmatched in the industry. Theorie is passionately dedicated to defying expectations by crafting inspired, innovative salon products that reflect the pulse of the industry and respond to the needs of its stylists and clients.
At Theorie, creativity, respect, collaboration and consideration are at the heart of our business. We dare to do what’s right, putting our clients and their needs before our profits, so everyone can have access to better hair. Fact.
christine.cox30 from United States (US) (verified owner) –
Product Purchased: Theorie Argan Oil Reforming Shampoo + Conditioner 800ml Duo | Verified Purchase
My hair was in need of some love after bleaching and dying- Very happy with this brand of shampoo and conditioner. Would definitely recommend buying both for best results. The conditioner feels amazing on my dry hair. Will buy again.
onedroopy from United States (US) (verified owner) –
Product Purchased: Theorie Argan Oil Reforming Shampoo + Conditioner 800ml Duo | Verified Purchase
Love this product. Makes my hayhair soft and silky and smells delicious.
Maddison from United States (US) (verified owner) –
Product Purchased: Theorie Argan Oil Reforming Shampoo + Conditioner 800ml Duo | Verified Purchase
This was a repurchase, i tried branching out and trialing other brands of shampoo and conditioner but started getting an extremely itchy scalp, now i can confirm that theorie really has helped me with my itchy scalp and dandruff issues, it makes me hair SO soft and silky smooth. I’m forever obsessed!
Diane from United States (US) (verified owner) –
Product Purchased: Theorie Argan Oil Reforming Shampoo + Conditioner 800ml Duo | Verified Purchase
Shampoo and conditioner are great!! My hairdresser suggested these products, and I find them excellent! My hair is very fine and is coloured, and this combo works well for me. Also very cost effective because of the pump method that dispenses the right amount each time.
Kay from United States (US) (verified owner) –
Product Purchased: Theorie Argan Oil Reforming Shampoo + Conditioner 800ml Duo | Verified Purchase
Have been using this product for over a year and it has made a huge difference to the feel and texture of my hair. I simply love it!
Shona from United States (US) (verified owner) –
Product Purchased: Theorie Argan Oil Reforming Shampoo + Conditioner 800ml Duo | Verified Purchase
Love this product, both the shampoos and the conditioner are magic. No reside left in your hair, no itchy scalp and very economical. I have used it for over two years now and my hair has never looked back. Great product and awesome service.
Justin from United States (US) (verified owner) –
Product Purchased: Theorie Argan Oil Reforming Shampoo + Conditioner 800ml Duo | Verified Purchase
Great service, great product and the big bottle size is perfect.
After trying Theorie Shampoo & Conditioner from my previous order the wife has dropped her run-of-the-mill salon brand products and now uses Theorie too.
Cheers guys!